Mobile accounted for 65% of the $107.5B internet ad revenue in 2018, as shown in this 100% stacked bar chart. Spending is slightly higher in the second half of the year, with H2 contributing 54%. The top 10 companies control ¾ of spend and the next 15 added another 7%. Search is the most popular advertising format. It accounted for 45% of the total ad revenue. It was followed by banner ads (31%) and video (15%). Data are from the IAB Internet Advertising Revenue Report.
Internet Advertising Revenue Profile in a 100% Stacked Bar Chart
How I Made This Internet Advertising Profile 100% Stacked Bar Chart
Data for this internet advertising profile chart are presented below:
There is a column for each bar and a distinct set of rows for the data for each column.
Here's how I made the internet advertising 100% stacked bar chart:
- input internet advertisindata by retyping from the IAB report, converting percentages to dollars when needed
- show series labels with values and percentages
- format the values with $B and one decimal place and format percentages to appear on separate line
- add y axis title
- hide y axis line, tick marks and labels and x axis line
- adjust internal chart margins to make chart fill most of container
- reduce bar gaps
- adjust colors so that each bar uses shades of different color
Take This Chart and Make It Your Own
Download this chart and edit it using Mekko Graphics. See more bar charts in our chart gallery. Here are some other charts that may be of interest:
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